New Brand, New Era in Home Improvement Unveiled Today: Don Stallings, CEO of Masters
New Brand, New Era in Home Improvement Unveiled Today Woolworths confirms Masters as brand name and reveals first store details Woolworths and Lowe’s today announced Masters as the brand name for their entry into the $42 billion-dollar Australian home improvement sector. Masters’ first store will open in September/October at Braybrook in Melbourne with a 13500 square-metre outlet with a separate trade-only area dedicated to the building and professional industries. Masters CEO Don Stallings said Masters launch will represent a new era in customer service while delivering a unique customer experience never encountered before in Home Improvement. “We are delighted to finally be able to reveal the Masters name and to pinpoint the first store location. With just a few months to go until opening, we’re putting the finishing touches to our plans and we are confident that our customers will be as excited as we are when they visit for the first time,” said Mr Stallings. “In years to come we believe this brand will become a very familiar one for Australian DIY’ers so it was important to choose a strong and simple name that will stand the test of time. Masters represents trust, knowledge and expertise — all the qualities we plan to offer to our future customers.” Mr Stallings said alongside the commitment to great service — with staff trained a minimum 100 hours to exceed customer expectations — the huge range of more than 35000 products and an air conditioned, clean and …